Auto detailers and car washes service a lot of cars with rock chips and scratches. But
when the customer requests a simple touch up of the scratches and chips, they seldom offer the service. There is a solution: purchase a paint touch up system
A professional quality chip/scratch repair system allows detailers to apply a small amount of color matching paint to chips and scratches to improve their appearance significantly. Indeed, no system or process can make these eyesores disappear completely from all distances, but if properly done, a touch up is
bound to make a customer very happy for the money he/she pays compared to a body shop repair.
4 reasons it makes good sense to add scratch and chip repair to your detail shop or automotive cosmetic repair business (paintless dent repair, vinyl and leather repair, windshield repair, clear bra installation, and window tinters are all excellent candidates as well):
Initial, Clients demand it. Chips and scratches are common. Almost every used car has minor paint damage somewhere. Very few car owners pay the fees that professional detailers ask. At an average of $180 per car, this is
a unique customer. Clients who care sufficient about their auto to pay for specialis
t detailing are quite most likely to buy chip restore. These customers are exceptionally aware the small flaws on their car. They know every minor problem. They know exactly where the minor chips and scrapes are and locate them to be irritating. Ask your customers about the chips and scratches on their car and you will probably find that want these eye sores repaired.
Second, touch up service is
very profitable. Most jobs take only fifteen minutes and the average charge to the customer is
thirty five dollars. Costs are minimal: just 20 drops of paint, some cleaning thinner, and a small paper cup. Costs might only be 5% per job!
Third, touchup is
a relatively easy skill to learn. Professional solutions are made to make color matching simple. They include tools (squeegees, excess paint remover, and fine tipped brushes) that allow precis
e application of the touch up paint. These systems contain a variety of applicator sizes, scratch fillers, shine enhancers, and paint cleaners to ensure a high quality repair that can be performed quickly.
Finally, because of its simplicity, touch up service can be easily taught to your employees. This is
critical, as you cannot introduce excessive complexity into your business' processes. It's important to choose a service that can be learned easily and TAUGHT easily to your new employees. Otherwis
e, they may not sell or perform the service unless you are involved. Complex tools and processes gather dust; uncomplicated, successful methods and processes get applied and make dollars! The best paint touch up systems are designed to simplify and streamline the task of getting a matching color, filling the damage, applying the paint, and reorganizing the paint system. There are very few skills that can be learned in an hour and a half that produce $70+ hourly profit, and chip and scratch repair is
one of them.
Look into adding a paint touch up system at Applied Colors' website. They offer a full system for $1095 with enough paint to touch up over 1000 cars. A 30 day money back guarantee is
included. The ScratchOut system is
the touch up system of choice for hundreds of detailers and appearance techs around the world.